All of that
which you read, now live it

October 2026

Recoleta Cultural Center, Junín 1930, City of Buenos Aires (CABA)
Google Maps

All of that
which you read, now live it

October 2026

Recoleta Cultural Center, Junín 1930, City of Buenos Aires (CABA)
Google Maps

All of that
which you read, now live it

October 2026

Recoleta Cultural Center, Junín 1930, City of Buenos Aires (CABA)
Google Maps
The Experience

Everything that was once paper and ink now comes to life with color, volume, and sound. And you can experience it.

Everything that was once paper and ink now comes to life with color, volume, and sound. And you can experience it.

Mafalda Immersive is an entertainment experience for all ages that takes you inside her universe. For 60 minutes, you will explore 1,300 m² divided into 13 rooms designed to activate all your senses: set designs and volumetric sculptures, 360° projections with surround sound, multi-user virtual reality, interactive touch screens, and original music composed for the experience.

A playful and fantasy world created to revive Quino's universe. 
You walk through her bedroom, pass by Manolo's grocery store, and wander through her city. The smells, the textures, the sounds all around you. You are right there with Mafalda.
Mafalda Immersive is an entertainment experience for all ages that takes you inside her universe. For 60 minutes, you will wander through 1,300 m² divided into 13 rooms designed to activate all your senses: set designs and volumetric sculptures, 360° projections with surround sound, multi-user virtual reality, interactive touch screens, and original music composed for the experience.

A playful and fantasy world created to relive Quino's universe. 
You walk through her room, space out in her school, explore her city. The smells, the textures, the sounds around you. You are right there with Mafalda.
Mafalda Immersive is an entertainment experience for all ages that takes you inside her universe. For 60 minutes, you will explore 1,300 m² divided into 13 rooms designed to activate all your senses: set designs and volumetric sculptures, 360° projections with surround sound, multi-user virtual reality, interactive touch screens, and original music composed for the experience.

A playful and fantasy world created to revive Quino's universe. 
You walk through her bedroom, pass by Manolo's grocery store, and wander through her city. The smells, the textures, the sounds all around you. You are right there with Mafalda.
Who is the experience for?

For those who want to meet Mafalda again.

For those who are about to discover her for the first time.

To share as a family.

Each generation finds its own way of experiencing it in this experience.

The concept

Mafalda was always universal. Her questions cross generations, cultures, and languages. What Quino drew remains one of the most lucid and moving perspectives on what it means to be human.

Mafalda Immersive was born out of a need: to connect Mafalda with new generations. And it also arose from a question, which turned it into a project: what would happen if that universe could be inhabited? The answer is a living, sensory, and shared entertainment experience where Quino's work meets the languages that technology makes possible today.
A world-scale project that has its premiere at the Centro Cultural Recoleta in Buenos Aires, one of the most emblematic spaces in Latin America, from where it will begin its international tour. Mafalda always belonged to the world. Now the world will be able to enter her.
The concept

Mafalda was always universal. Her questions cross generations, cultures, and languages. What Quino drew remains one of the most lucid and moving perspectives on what it means to be human.

Mafalda Immersive was born out of a need: to connect Mafalda with new generations. And it also arose from a question, which turned it into a project: what would happen if that universe could be inhabited? The answer is a living, sensory, and shared entertainment experience where Quino's work meets the languages that technology makes possible today.
A world-scale project that has its premiere at the Recolleta Cultural Center of Buenos Aires, one of Latin America's most emblematic spaces, and from there begins its international tour. Mafalda has always belonged to the world. Now, the world will be able to step inside her.
The concept

Mafalda was always universal. Her questions cross generations, cultures, and languages. What Quino drew remains one of the most lucid and moving perspectives on what it means to be human.

Mafalda Immersive was born out of a need: to connect Mafalda with new generations. And it also arose from a question, which turned it into a project: what would happen if that universe could be inhabited? The answer is a living, sensory, and shared entertainment experience where Quino's work meets the languages that technology makes possible today.
A world-scale project that has its premiere at the Centro Cultural Recoleta in Buenos Aires, one of the most emblematic spaces in Latin America, from where it will begin its international tour. Mafalda always belonged to the world. Now the world will be able to enter her.
The project

Mafalda Immersive is a project built with the utmost respect for the original work and with the exclusive endorsement of Quino's family.

Recognized with the Orillas Nuevas (New Shores) award from the Institut Français d’Argentine (IFA), in collaboration with the Williams Foundation and the Medifé Foundation.
Produced by New Sock and Kuarzo. Developed by Leskian. Associate producer: Crashband
The project

Mafalda Immersive is a project built with the utmost respect for the original work and with the exclusive endorsement of Quino's family.

Recognized with the Orillas Nuevas (New Shores) award from the Institut Français d’Argentine (IFA), in collaboration with the Williams Foundation and the Medifé Foundation.
Produced by New Sock and Kuarzo. Developed by Leskian. Associate producer: Crashband
The project

Mafalda Immersive is a project built with the utmost respect for the original work and with the exclusive endorsement of Quino's family.

Recognized with the Orillas Nuevas (New Shores) award from the Institut Français d’Argentine (IFA), in collaboration with the Williams Foundation and the Medifé Foundation.
Produced by New Sock and Kuarzo. Developed by Leskian. Associate producer: Crashband
How to get there?

If you are looking for Mafalda's house, they moved to Recoleta

Recoleta Cultural Center, Junín 1930, City of Buenos Aires (CABA)
Subway Line H (Las Heras or Facultad de Derecho station), Buenos Aires Bus, and more than 20 bus lines passing through the area, including lines: 10, 17, 37, 38, 41, 59, 60, 61, 62, 67, 92, 93, 95, 101, 102, 108, 118, 124, and 130
Come on, come here!
Google Maps
How to get there?

If you are looking for Mafalda's house, they moved to Recoleta

Recoleta Cultural Center, Junín 1930, City of Buenos Aires (CABA)
Subway Line H (Las Heras or Facultad de Derecho station), and more than 20 bus lines that pass through the area, lines 10, 17, 37, 38, 41, 59, 60, 61, 62, 67, 92, 93, 95, 101, 102, 108, 118, 124, and 130
Come on, come here!
Google Maps
How to get there?

If you are looking for Mafalda's house, they moved to Recoleta

Recoleta Cultural Center, Junín 1930, City of Buenos Aires (CABA)
Subway Line H (Las Heras or Facultad de Derecho station), Buenos Aires Bus, and more than 20 bus lines passing through the area, including lines: 10, 17, 37, 38, 41, 59, 60, 61, 62, 67, 92, 93, 95, 101, 102, 108, 118, 124, and 130
Come on, come here!
Google Maps

Corporate Experiences

We create high-end and exclusive experiences aimed at strengthening client relationships and motivating employees in the setting of the most anticipated immersive exhibition of the year.
Contact: mafaldainmersiva@gmail.com

How does it work?

We designed three programs to transform the visit into an exclusive experience for the guests. Each proposal consists of three strategic phases, with a scalable production level.
See more

Corporate Experiences

We create high-end and exclusive experiences aimed at strengthening client relationships and motivating employees in the setting of the most anticipated immersive exhibition of the year.
Contact: mafaldainmersiva@gmail.com

How does it work?

We designed three programs to transform the visit into an exclusive experience for the guests. Each proposal consists of three strategic phases, with a scalable production level.
See more

Corporate Experiences

We create high-end and exclusive experiences aimed at strengthening client relationships and motivating employees in the setting of the most anticipated immersive exhibition of the year.
Contact: mafaldainmersiva@gmail.com

How does it work?

We designed three programs to transform the visit into an exclusive experience for the guests. Each proposal consists of three strategic phases, with a scalable production level.
See more

School visits.

A special group tour designed to experience Mafalda as a community. Inquire about prices for school visits.
Contact: mafaldainmersiva@gmail.com

School visits.

A special group tour designed to experience Mafalda as a community. Inquire about prices for school visits.
Contact: mafaldainmersiva@gmail.com

School visits.

A special group tour designed to experience Mafalda as a community. Inquire about prices for school visits.
Contact: mafaldainmersiva@gmail.com
Credits

Our Team

Our Team

Damián Kirzner

Damián Kirzner

Director and General Producer
Director and General Producer
He is one of the leading figures in immersive narratives and extended realities (XR) in Latin America. With a degree in Social Communication (UBA), his career in media and entertainment spans over 35 years. He was the Artistic Manager of Ideas del Sur and Promofilm, and the first content director of LN+.
He is one of the leading figures in immersive narratives and extended realities (XR) in Latin America. With a degree in Social Communication (UBA), his career in media and entertainment spans over 35 years. He was the Artistic Manager of Ideas del Sur and Promofilm, and the first content director of LN+.
In television, he created and produced titles that defined an era: Sorpresa y Media, Fugitivos, Ardetroya, Padres e Hijos, Okupas, and Juana y sus Hermanas. In fiction, he worked alongside renowned directors such as Fabián Bielinsky, Bruno Stagnaro, Eliseo Subiela, Pablo Fisherman, and Juan José Jusid. He was selected as the Young Creative Entrepreneur for Argentina by the British Council of the United Kingdom and is a finalist for the Digital Emmy Awards. In 2014, he founded Mediamorfosis, the most influential Latin American new media festival in the region, with 30 editions across 9 countries.
In television, he created and produced titles that defined an era: Sorpresa y Media, Fugitivos, Ardetroya, Padres e Hijos, Okupas, and Juana y sus Hermanas. In fiction, he worked alongside renowned directors such as Fabián Bielinsky, Bruno Stagnaro, Eliseo Subiela, Pablo Fisherman, and Juan José Jusid. He was selected as the Young Creative Entrepreneur for Argentina by the British Council of the United Kingdom and is a finalist for the Digital Emmy Awards. In 2014, he founded Mediamorfosis, the most influential Latin American new media festival in the region, with 30 editions across 9 countries.
With Immersive Mafalda, Damián Kirzner brings all of that experience to his most personal project: bringing the universe of Argentina's most beloved character to life.
With Immersive Mafalda, Damián Kirzner brings all of that experience to his most personal project: bringing the universe of Argentina's most beloved character to life.
  • New Sock - Leskian
    General Direction and Production
    Damián Kirzner
    Executive Production and CFO
    Gonzalo Armendares
    Legal
    Diego Garazzi
    User Experience Design
    Belén Santa-Olalla
    Musical Direction
    Federico Vilas
    Sound Design
    Néstor Stazzoni
    Lighting Design
    Sergio Gracia
    Voice
    Peto Menahem
    Head of Communication, Logbook and Documentary Filmmaking
    Fernando Collazo
    Press
    María Calatayud
    Sculpture Design
    Juan Riera
    Sculpture Production
    Juan Del Prado
    Visual Brand Identity
    Martín Lehman
    Quino and Mafalda Research
    Judith Gociol
    Final Video Production
    Luis Barros, Guido Farji, Belen Mora
    Graphic Design for Set Design
    Florencia Longo Brea
    Administration
    Yanila Ghio
  • Kuarzo Argentina
    Coproduction Coordination
    Sebastián Milstein
    Production
    Gabriela Canale
    Commercial Production
    Fernando Falce / Maxi Burlet
  • CrashBand
    Technical Production Manager
    Andrés Gaudenzi
    Project Manager
    Carmen Robledillo
    Artistic Coordinator
    Javier Pironi
    Executive Producer and Logistics
    Andrea Donato
    Field Manager
    José Luis Cárdenas
  • Wonderline Studio
    Art Direction and Set Design
    José Ponce Aragón
    Set Decoration
    Betania Rabino
    Scenographic Technical Development
    Federico Álvarez
  • 360 Reality
    Creative & Technical Direction · Executive Production
    Damián Turkieh
    Assistant Director · Production Management
    Micaela Di Pompo
    Assistant Director · Post-production Management
    Facundo Ariel Pippia
    Production Assistance
    Katherine Fretes
    VR Screenplay · Production Assistance
    Marianela Sigotto
    2D Art Direction · Illustration
    Magalí Rostanzo
    2D Art Direction · Illustration · VR Art Assistance
    Manuela Alberti
    VR Art Direction
    Gastón Carballal
    Illustration
    Julieta Rocío Echeverria
    Illustration
    María del Pilar Slullitel
    Illustration Internship
    Guadalupe Sol Cubilla
    Illustration Internship
    Martina Acurso Bettiolo
    2D Animation Direction
    Juan Manuel Ferro
    2D Animation Assistant Director
    Alan Nahuel Ares
    2D Animation
    Mariano Emanuel Marquez Pagnat
    2D Animation
    Matías Martinez Coronado
    2D Animation
    Azul Laranga
    2D Animation
    Cesar Barrangou
    2D Animation
    Luciano Fernández
    2D Animation
    Nicolas Matrella
    2D Animation
    Emiliano Doval
    2D Animation
    Florencia Palet
    2D Animation
    Juan Demauricio
    2D Animation · TouchDesigner Prototyping
    Lourdes Tucuna
    2D Prototype Animation Direction
    Pablo Toulouse
    2D Prototype Animation
    Gabriel Garcia Puppo
    2D Prototype Animation
    Ezequiel Facci
    2D Prototype Animation
    Luis Gómez
    2D Animation Quality Control
    Mathias Maciel
    Lead 3D VR Technical Artist
    Lucio Anselmi
    3D VR Generalist
    Nicolas Galaz
    3D VR Technical Artist
    Gabriel Krausz
    3D VR Modeling
    Octavio Uriel Elia
    3D VR Modeling
    Juan Sergio Laguens
    3D VR Modeling
    Lucia Criscuolo
    3D Animation Direction · VR Rigging
    Hernán Pablo Eduardo Fernández
    3D VR Animation
    Pablo Martín Fernández
    3D VR Animation
    Marcelo Ovelar
    3D VR Animation
    Valentin Svevo
    Programming & Interactivity
    Carlos Mauricio Gomez Castagnola
    Unreal VR Programming
    Alejandro Daniel Encina
    Unreal VR Programming
    Francisco Matellan
    Unreal VR Programming
    Gabriel De La Cruz
    Final Video Prototyping · Archival Material Restoration
    Martín Bielinsky
    Technical Video Assistance
    Nicolas Salguero
  • Studio Mc Guire
    Conceptual mockup design
    Davy and Kristin McGuire
  • Social Media
    Stroke 114
    Advertising Campaign Direction
    Nicolás Pimentel
    Creative Director
    Francisco Olivera
    Art Director
    Fernando Frontiñan
    Copywriter
    Tomás Wilhelm
    Website
    Maria Beatriz Berrocal
  • New Sock - Leskian
    General Direction and Production
    Damián Kirzner
    Executive Production and CFO
    Gonzalo Armendares
    Legal
    Diego Garazzi
    User Experience Design
    Belén Santa-Olalla
    Musical Direction
    Federico Vilas
    Sound Design
    Néstor Stazzoni
    Lighting Design
    Sergio Gracia
    Voice
    Peto Menahem
    Head of Communication, Logbook and Documentary Filmmaking
    Fernando Collazo
    Press
    María Calatayud
    Sculpture Design
    Juan Riera
    Sculpture Production
    Juan Del Prado
    Visual Brand Identity
    Martín Lehman
    Quino and Mafalda Research
    Judith Gociol
    Final Video Production
    Luis Barros, Guido Farji, Belen Mora
    Graphic Design for Set Design
    Florencia Longo Brea
    Administration
    Yanila Ghio
  • Kuarzo Argentina
    Coproduction Coordination
    Sebastián Milstein
    Production
    Gabriela Canale
    Commercial Production
    Fernando Falce / Maxi Burlet
  • CrashBand
    Technical Production Manager
    Andrés Gaudenzi
    Project Manager
    Carmen Robledillo
    Artistic Coordinator
    Javier Pironi
    Executive Producer and Logistics
    Andrea Donato
    Field Manager
    José Luis Cárdenas
  • Wonderline Studio
    Art Direction and Set Design
    José Ponce Aragón
    Set Decoration
    Betania Rabino
    Scenographic Technical Development
    Federico Álvarez
  • 360 Reality
    Creative & Technical Direction · Executive Production
    Damián Turkieh
    Assistant Director · Production Management
    Micaela Di Pompo
    Assistant Director · Post-production Management
    Facundo Ariel Pippia
    Production Assistance
    Katherine Fretes
    VR Screenplay · Production Assistance
    Marianela Sigotto
    2D Art Direction · Illustration
    Magalí Rostanzo
    2D Art Direction · Illustration · VR Art Assistance
    Manuela Alberti
    VR Art Direction
    Gastón Carballal
    Illustration
    Julieta Rocío Echeverria
    Illustration
    María del Pilar Slullitel
    Illustration Internship
    Guadalupe Sol Cubilla
    Illustration Internship
    Martina Acurso Bettiolo
    2D Animation Direction
    Juan Manuel Ferro
    2D Animation Assistant Director
    Alan Nahuel Ares
    2D Animation
    Mariano Emanuel Marquez Pagnat
    2D Animation
    Matías Martinez Coronado
    2D Animation
    Azul Laranga
    2D Animation
    Cesar Barrangou
    2D Animation
    Luciano Fernández
    2D Animation
    Nicolas Matrella
    2D Animation
    Emiliano Doval
    2D Animation
    Florencia Palet
    2D Animation
    Juan Demauricio
    2D Animation · TouchDesigner Prototyping
    Lourdes Tucuna
    2D Prototype Animation Direction
    Pablo Toulouse
    2D Prototype Animation
    Gabriel Garcia Puppo
    2D Prototype Animation
    Ezequiel Facci
    2D Prototype Animation
    Luis Gómez
    2D Animation Quality Control
    Mathias Maciel
    Lead 3D VR Technical Artist
    Lucio Anselmi
    3D VR Generalist
    Nicolas Galaz
    3D VR Technical Artist
    Gabriel Krausz
    3D VR Modeling
    Octavio Uriel Elia
    3D VR Modeling
    Juan Sergio Laguens
    3D VR Modeling
    Lucia Criscuolo
    3D Animation Direction · VR Rigging
    Hernán Pablo Eduardo Fernández
    3D VR Animation
    Pablo Martín Fernández
    3D VR Animation
    Marcelo Ovelar
    3D VR Animation
    Valentin Svevo
    Programming & Interactivity
    Carlos Mauricio Gomez Castagnola
    Unreal VR Programming
    Alejandro Daniel Encina
    Unreal VR Programming
    Francisco Matellan
    Unreal VR Programming
    Gabriel De La Cruz
    Final Video Prototyping · Archival Material Restoration
    Martín Bielinsky
    Technical Video Assistance
    Nicolas Salguero
  • Studio Mc Guire
    Conceptual mockup design
    Davy and Kristin McGuire
  • Social Media
    Stroke 114
    Advertising Campaign Direction
    Nicolás Pimentel
    Creative Director
    Francisco Olivera
    Art Director
    Fernando Frontiñan
    Copywriter
    Tomás Wilhelm
    Website
    Maria Beatriz Berrocal
  • New Sock - Leskian
    General Direction and Production
    Damián Kirzner
    Executive Production and CFO
    Gonzalo Armendares
    Legal
    Diego Garazzi
    User Experience Design
    Belén Santa-Olalla
    Musical Direction
    Federico Vilas
    Sound Design
    Néstor Stazzoni
    Lighting Design
    Sergio Gracia
    Voice
    Peto Menahem
    Head of Communication, Logbook and Documentary Filmmaking
    Fernando Collazo
    Press
    María Calatayud
    Sculpture Design
    Juan Riera
    Sculpture Production
    Juan Del Prado
    Visual Brand Identity
    Martín Lehman
    Quino and Mafalda Research
    Judith Gociol
    Final Video Production
    Luis Barros, Guido Farji, Belen Mora
    Graphic Design for Set Design
    Florencia Longo Brea
    Administration
    Yanila Ghio
  • Kuarzo Argentina
    Coproduction Coordination
    Sebastián Milstein
    Production
    Gabriela Canale
    Commercial Production
    Fernando Falce / Maxi Burlet
  • CrashBand
    Technical Production Manager
    Andrés Gaudenzi
    Project Manager
    Carmen Robledillo
    Artistic Coordinator
    Javier Pironi
    Executive Producer and Logistics
    Andrea Donato
    Field Manager
    José Luis Cárdenas
  • Wonderline Studio
    Art Direction and Set Design
    José Ponce Aragón
    Set Decoration
    Betania Rabino
    Scenographic Technical Development
    Federico Álvarez
  • 360 Reality
    Creative & Technical Direction · Executive Production
    Damián Turkieh
    Assistant Director · Production Management
    Micaela Di Pompo
    Assistant Director · Post-production Management
    Facundo Ariel Pippia
    Production Assistance
    Katherine Fretes
    VR Screenplay · Production Assistance
    Marianela Sigotto
    2D Art Direction · Illustration
    Magalí Rostanzo
    2D Art Direction · Illustration · VR Art Assistance
    Manuela Alberti
    VR Art Direction
    Gastón Carballal
    Illustration
    Julieta Rocío Echeverria
    Illustration
    María del Pilar Slullitel
    Illustration Internship
    Guadalupe Sol Cubilla
    Illustration Internship
    Martina Acurso Bettiolo
    2D Animation Direction
    Juan Manuel Ferro
    2D Animation Assistant Director
    Alan Nahuel Ares
    2D Animation
    Mariano Emanuel Marquez Pagnat
    2D Animation
    Matías Martinez Coronado
    2D Animation
    Azul Laranga
    2D Animation
    Cesar Barrangou
    2D Animation
    Luciano Fernández
    2D Animation
    Nicolas Matrella
    2D Animation
    Emiliano Doval
    2D Animation
    Florencia Palet
    2D Animation
    Juan Demauricio
    2D Animation · TouchDesigner Prototyping
    Lourdes Tucuna
    2D Prototype Animation Direction
    Pablo Toulouse
    2D Prototype Animation
    Gabriel Garcia Puppo
    2D Prototype Animation
    Ezequiel Facci
    2D Prototype Animation
    Luis Gómez
    2D Animation Quality Control
    Mathias Maciel
    Lead 3D VR Technical Artist
    Lucio Anselmi
    3D VR Generalist
    Nicolas Galaz
    3D VR Technical Artist
    Gabriel Krausz
    3D VR Modeling
    Octavio Uriel Elia
    3D VR Modeling
    Juan Sergio Laguens
    3D VR Modeling
    Lucia Criscuolo
    3D Animation Direction · VR Rigging
    Hernán Pablo Eduardo Fernández
    3D VR Animation
    Pablo Martín Fernández
    3D VR Animation
    Marcelo Ovelar
    3D VR Animation
    Valentin Svevo
    Programming & Interactivity
    Carlos Mauricio Gomez Castagnola
    Unreal VR Programming
    Alejandro Daniel Encina
    Unreal VR Programming
    Francisco Matellan
    Unreal VR Programming
    Gabriel De La Cruz
    Final Video Prototyping · Archival Material Restoration
    Martín Bielinsky
    Technical Video Assistance
    Nicolas Salguero
  • Studio Mc Guire
    Conceptual mockup design
    Davy and Kristin McGuire
  • Social Media
    Stroke 114
    Advertising Campaign Direction
    Nicolás Pimentel
    Creative Director
    Francisco Olivera
    Art Director
    Fernando Frontiñan
    Copywriter
    Tomás Wilhelm
    Website
    Maria Beatriz Berrocal
Produced by New Sock and Kuarzo. Developed by Leskian. Associate producer: Crashband
© 2026 New Sock S.A. · Exclusive license of the Lavado Family · All rights reserved. New Sock S.A. and Leskian are the exclusive and global licensees of the Mafalda Immersive experience. Contact for international bookings: mafaldainmersivamundial@gmail.com
New Sock Socials
Contact
info@newsock.com.ar
Immersive Mafalda Socials
Contact
mafaldainmersiva@gmail.com
© 2026 New Sock S.A. · Exclusive license of the Lavado Family · All rights reserved. New Sock S.A. and Leskian are the exclusive and global licensees of the Mafalda Immersive experience. Contact for international bookings: mafaldainmersivamundial@gmail.com

All of that
which you read, now live it

October 2026

Recoleta Cultural Center, Junín 1930, City of Buenos Aires (CABA)
Google Maps

All of that
which you read, now live it

October 2026

Recoleta Cultural Center, Junín 1930, City of Buenos Aires (CABA)
Google Maps

All of that
which you read, now live it

October 2026

Recoleta Cultural Center, Junín 1930, City of Buenos Aires (CABA)
Google Maps
The Experience

Everything that was once paper and ink now comes to life with color, volume, and sound. And you can experience it.

Everything that was once paper and ink now comes to life with color, volume, and sound. And you can experience it.

Mafalda Immersive is an entertainment experience for all ages that takes you inside her universe. For 60 minutes, you will explore 1,300 m² divided into 13 rooms designed to activate all your senses: set designs and volumetric sculptures, 360° projections with surround sound, multi-user virtual reality, interactive touch screens, and original music composed for the experience.

A playful and fantasy world created to revive Quino's universe. 
You walk through her bedroom, pass by Manolo's grocery store, and wander through her city. The smells, the textures, the sounds all around you. You are right there with Mafalda.
Mafalda Immersive is an entertainment experience for all ages that takes you inside her universe. For 60 minutes, you will wander through 1,300 m² divided into 13 rooms designed to activate all your senses: set designs and volumetric sculptures, 360° projections with surround sound, multi-user virtual reality, interactive touch screens, and original music composed for the experience.

A playful and fantasy world created to relive Quino's universe. 
You walk through her room, space out in her school, explore her city. The smells, the textures, the sounds around you. You are right there with Mafalda.
Mafalda Immersive is an entertainment experience for all ages that takes you inside her universe. For 60 minutes, you will explore 1,300 m² divided into 13 rooms designed to activate all your senses: set designs and volumetric sculptures, 360° projections with surround sound, multi-user virtual reality, interactive touch screens, and original music composed for the experience.

A playful and fantasy world created to revive Quino's universe. 
You walk through her bedroom, pass by Manolo's grocery store, and wander through her city. The smells, the textures, the sounds all around you. You are right there with Mafalda.
Who is the experience for?

For those who want to meet Mafalda again.

For those who are about to discover her for the first time.

To share as a family.

Each generation finds its own way of experiencing it in this experience.

The concept

Mafalda was always universal. Her questions cross generations, cultures, and languages. What Quino drew remains one of the most lucid and moving perspectives on what it means to be human.

Mafalda Immersive was born out of a need: to connect Mafalda with new generations. And it also arose from a question, which turned it into a project: what would happen if that universe could be inhabited? The answer is a living, sensory, and shared entertainment experience where Quino's work meets the languages that technology makes possible today.
A world-scale project that has its premiere at the Centro Cultural Recoleta in Buenos Aires, one of the most emblematic spaces in Latin America, from where it will begin its international tour. Mafalda always belonged to the world. Now the world will be able to enter her.
The concept

Mafalda was always universal. Her questions cross generations, cultures, and languages. What Quino drew remains one of the most lucid and moving perspectives on what it means to be human.

Mafalda Immersive was born out of a need: to connect Mafalda with new generations. And it also arose from a question, which turned it into a project: what would happen if that universe could be inhabited? The answer is a living, sensory, and shared entertainment experience where Quino's work meets the languages that technology makes possible today.
A world-scale project that has its premiere at the Recolleta Cultural Center of Buenos Aires, one of Latin America's most emblematic spaces, and from there begins its international tour. Mafalda has always belonged to the world. Now, the world will be able to step inside her.
The concept

Mafalda was always universal. Her questions cross generations, cultures, and languages. What Quino drew remains one of the most lucid and moving perspectives on what it means to be human.

Mafalda Immersive was born out of a need: to connect Mafalda with new generations. And it also arose from a question, which turned it into a project: what would happen if that universe could be inhabited? The answer is a living, sensory, and shared entertainment experience where Quino's work meets the languages that technology makes possible today.
A world-scale project that has its premiere at the Centro Cultural Recoleta in Buenos Aires, one of the most emblematic spaces in Latin America, from where it will begin its international tour. Mafalda always belonged to the world. Now the world will be able to enter her.
The project

Mafalda Immersive is a project built with the utmost respect for the original work and with the exclusive endorsement of Quino's family.

Recognized with the Orillas Nuevas (New Shores) award from the Institut Français d’Argentine (IFA), in collaboration with the Williams Foundation and the Medifé Foundation.
Produced by New Sock and Kuarzo. Developed by Leskian. Associate producer: Crashband
The project

Mafalda Immersive is a project built with the utmost respect for the original work and with the exclusive endorsement of Quino's family.

Recognized with the Orillas Nuevas (New Shores) award from the Institut Français d’Argentine (IFA), in collaboration with the Williams Foundation and the Medifé Foundation.
Produced by New Sock and Kuarzo. Developed by Leskian. Associate producer: Crashband
The project

Mafalda Immersive is a project built with the utmost respect for the original work and with the exclusive endorsement of Quino's family.

Recognized with the Orillas Nuevas (New Shores) award from the Institut Français d’Argentine (IFA), in collaboration with the Williams Foundation and the Medifé Foundation.
Produced by New Sock and Kuarzo. Developed by Leskian. Associate producer: Crashband
How to get there?

If you are looking for Mafalda's house, they moved to Recoleta

Recoleta Cultural Center, Junín 1930, City of Buenos Aires (CABA)
Subway Line H (Las Heras or Facultad de Derecho station), Buenos Aires Bus, and more than 20 bus lines passing through the area, including lines: 10, 17, 37, 38, 41, 59, 60, 61, 62, 67, 92, 93, 95, 101, 102, 108, 118, 124, and 130
Come on, come here!
Google Maps
How to get there?

If you are looking for Mafalda's house, they moved to Recoleta

Recoleta Cultural Center, Junín 1930, City of Buenos Aires (CABA)
Subway Line H (Las Heras or Facultad de Derecho station), and more than 20 bus lines that pass through the area, lines 10, 17, 37, 38, 41, 59, 60, 61, 62, 67, 92, 93, 95, 101, 102, 108, 118, 124, and 130
Come on, come here!
Google Maps
How to get there?

If you are looking for Mafalda's house, they moved to Recoleta

Recoleta Cultural Center, Junín 1930, City of Buenos Aires (CABA)
Subway Line H (Las Heras or Facultad de Derecho station), Buenos Aires Bus, and more than 20 bus lines passing through the area, including lines: 10, 17, 37, 38, 41, 59, 60, 61, 62, 67, 92, 93, 95, 101, 102, 108, 118, 124, and 130
Come on, come here!
Google Maps

Corporate Experiences

We create high-end and exclusive experiences aimed at strengthening client relationships and motivating employees in the setting of the most anticipated immersive exhibition of the year.
Contact: mafaldainmersiva@gmail.com

How does it work?

We designed three programs to transform the visit into an exclusive experience for the guests. Each proposal consists of three strategic phases, with a scalable production level.
See more

Corporate Experiences

We create high-end and exclusive experiences aimed at strengthening client relationships and motivating employees in the setting of the most anticipated immersive exhibition of the year.
Contact: mafaldainmersiva@gmail.com

How does it work?

We designed three programs to transform the visit into an exclusive experience for the guests. Each proposal consists of three strategic phases, with a scalable production level.
See more

Corporate Experiences

We create high-end and exclusive experiences aimed at strengthening client relationships and motivating employees in the setting of the most anticipated immersive exhibition of the year.
Contact: mafaldainmersiva@gmail.com

How does it work?

We designed three programs to transform the visit into an exclusive experience for the guests. Each proposal consists of three strategic phases, with a scalable production level.
See more

School visits.

A special group tour designed to experience Mafalda as a community. Inquire about prices for school visits.
Contact: mafaldainmersiva@gmail.com

School visits.

A special group tour designed to experience Mafalda as a community. Inquire about prices for school visits.
Contact: mafaldainmersiva@gmail.com

School visits.

A special group tour designed to experience Mafalda as a community. Inquire about prices for school visits.
Contact: mafaldainmersiva@gmail.com
Credits

Our Team

Our Team

Damián Kirzner

Damián Kirzner

Director and General Producer
Director and General Producer
He is one of the leading figures in immersive narratives and extended realities (XR) in Latin America. With a degree in Social Communication (UBA), his career in media and entertainment spans over 35 years. He was the Artistic Manager of Ideas del Sur and Promofilm, and the first content director of LN+.
He is one of the leading figures in immersive narratives and extended realities (XR) in Latin America. With a degree in Social Communication (UBA), his career in media and entertainment spans over 35 years. He was the Artistic Manager of Ideas del Sur and Promofilm, and the first content director of LN+.
In television, he created and produced titles that defined an era: Sorpresa y Media, Fugitivos, Ardetroya, Padres e Hijos, Okupas, and Juana y sus Hermanas. In fiction, he worked alongside renowned directors such as Fabián Bielinsky, Bruno Stagnaro, Eliseo Subiela, Pablo Fisherman, and Juan José Jusid. He was selected as the Young Creative Entrepreneur for Argentina by the British Council of the United Kingdom and is a finalist for the Digital Emmy Awards. In 2014, he founded Mediamorfosis, the most influential Latin American new media festival in the region, with 30 editions across 9 countries.
In television, he created and produced titles that defined an era: Sorpresa y Media, Fugitivos, Ardetroya, Padres e Hijos, Okupas, and Juana y sus Hermanas. In fiction, he worked alongside renowned directors such as Fabián Bielinsky, Bruno Stagnaro, Eliseo Subiela, Pablo Fisherman, and Juan José Jusid. He was selected as the Young Creative Entrepreneur for Argentina by the British Council of the United Kingdom and is a finalist for the Digital Emmy Awards. In 2014, he founded Mediamorfosis, the most influential Latin American new media festival in the region, with 30 editions across 9 countries.
With Immersive Mafalda, Damián Kirzner brings all of that experience to his most personal project: bringing the universe of Argentina's most beloved character to life.
With Immersive Mafalda, Damián Kirzner brings all of that experience to his most personal project: bringing the universe of Argentina's most beloved character to life.
  • New Sock - Leskian
    General Direction and Production
    Damián Kirzner
    Executive Production and CFO
    Gonzalo Armendares
    Legal
    Diego Garazzi
    User Experience Design
    Belén Santa-Olalla
    Musical Direction
    Federico Vilas
    Sound Design
    Néstor Stazzoni
    Lighting Design
    Sergio Gracia
    Voice
    Peto Menahem
    Head of Communication, Logbook and Documentary Filmmaking
    Fernando Collazo
    Press
    María Calatayud
    Sculpture Design
    Juan Riera
    Sculpture Production
    Juan Del Prado
    Visual Brand Identity
    Martín Lehman
    Quino and Mafalda Research
    Judith Gociol
    Final Video Production
    Luis Barros, Guido Farji, Belen Mora
    Graphic Design for Set Design
    Florencia Longo Brea
    Administration
    Yanila Ghio
  • Kuarzo Argentina
    Coproduction Coordination
    Sebastián Milstein
    Production
    Gabriela Canale
    Commercial Production
    Fernando Falce / Maxi Burlet
  • CrashBand
    Technical Production Manager
    Andrés Gaudenzi
    Project Manager
    Carmen Robledillo
    Artistic Coordinator
    Javier Pironi
    Executive Producer and Logistics
    Andrea Donato
    Field Manager
    José Luis Cárdenas
  • Wonderline Studio
    Art Direction and Set Design
    José Ponce Aragón
    Set Decoration
    Betania Rabino
    Scenographic Technical Development
    Federico Álvarez
  • 360 Reality
    Creative & Technical Direction · Executive Production
    Damián Turkieh
    Assistant Director · Production Management
    Micaela Di Pompo
    Assistant Director · Post-production Management
    Facundo Ariel Pippia
    Production Assistance
    Katherine Fretes
    VR Screenplay · Production Assistance
    Marianela Sigotto
    2D Art Direction · Illustration
    Magalí Rostanzo
    2D Art Direction · Illustration · VR Art Assistance
    Manuela Alberti
    VR Art Direction
    Gastón Carballal
    Illustration
    Julieta Rocío Echeverria
    Illustration
    María del Pilar Slullitel
    Illustration Internship
    Guadalupe Sol Cubilla
    Illustration Internship
    Martina Acurso Bettiolo
    2D Animation Direction
    Juan Manuel Ferro
    2D Animation Assistant Director
    Alan Nahuel Ares
    2D Animation
    Mariano Emanuel Marquez Pagnat
    2D Animation
    Matías Martinez Coronado
    2D Animation
    Azul Laranga
    2D Animation
    Cesar Barrangou
    2D Animation
    Luciano Fernández
    2D Animation
    Nicolas Matrella
    2D Animation
    Emiliano Doval
    2D Animation
    Florencia Palet
    2D Animation
    Juan Demauricio
    2D Animation · TouchDesigner Prototyping
    Lourdes Tucuna
    2D Prototype Animation Direction
    Pablo Toulouse
    2D Prototype Animation
    Gabriel Garcia Puppo
    2D Prototype Animation
    Ezequiel Facci
    2D Prototype Animation
    Luis Gómez
    2D Animation Quality Control
    Mathias Maciel
    Lead 3D VR Technical Artist
    Lucio Anselmi
    3D VR Generalist
    Nicolas Galaz
    3D VR Technical Artist
    Gabriel Krausz
    3D VR Modeling
    Octavio Uriel Elia
    3D VR Modeling
    Juan Sergio Laguens
    3D VR Modeling
    Lucia Criscuolo
    3D Animation Direction · VR Rigging
    Hernán Pablo Eduardo Fernández
    3D VR Animation
    Pablo Martín Fernández
    3D VR Animation
    Marcelo Ovelar
    3D VR Animation
    Valentin Svevo
    Programming & Interactivity
    Carlos Mauricio Gomez Castagnola
    Unreal VR Programming
    Alejandro Daniel Encina
    Unreal VR Programming
    Francisco Matellan
    Unreal VR Programming
    Gabriel De La Cruz
    Final Video Prototyping · Archival Material Restoration
    Martín Bielinsky
    Technical Video Assistance
    Nicolas Salguero
  • Studio Mc Guire
    Conceptual mockup design
    Davy and Kristin McGuire
  • Social Media
    Stroke 114
    Advertising Campaign Direction
    Nicolás Pimentel
    Creative Director
    Francisco Olivera
    Art Director
    Fernando Frontiñan
    Copywriter
    Tomás Wilhelm
    Website
    Maria Beatriz Berrocal
  • New Sock - Leskian
    General Direction and Production
    Damián Kirzner
    Executive Production and CFO
    Gonzalo Armendares
    Legal
    Diego Garazzi
    User Experience Design
    Belén Santa-Olalla
    Musical Direction
    Federico Vilas
    Sound Design
    Néstor Stazzoni
    Lighting Design
    Sergio Gracia
    Voice
    Peto Menahem
    Head of Communication, Logbook and Documentary Filmmaking
    Fernando Collazo
    Press
    María Calatayud
    Sculpture Design
    Juan Riera
    Sculpture Production
    Juan Del Prado
    Visual Brand Identity
    Martín Lehman
    Quino and Mafalda Research
    Judith Gociol
    Final Video Production
    Luis Barros, Guido Farji, Belen Mora
    Graphic Design for Set Design
    Florencia Longo Brea
    Administration
    Yanila Ghio
  • Kuarzo Argentina
    Coproduction Coordination
    Sebastián Milstein
    Production
    Gabriela Canale
    Commercial Production
    Fernando Falce / Maxi Burlet
  • CrashBand
    Technical Production Manager
    Andrés Gaudenzi
    Project Manager
    Carmen Robledillo
    Artistic Coordinator
    Javier Pironi
    Executive Producer and Logistics
    Andrea Donato
    Field Manager
    José Luis Cárdenas
  • Wonderline Studio
    Art Direction and Set Design
    José Ponce Aragón
    Set Decoration
    Betania Rabino
    Scenographic Technical Development
    Federico Álvarez
  • 360 Reality
    Creative & Technical Direction · Executive Production
    Damián Turkieh
    Assistant Director · Production Management
    Micaela Di Pompo
    Assistant Director · Post-production Management
    Facundo Ariel Pippia
    Production Assistance
    Katherine Fretes
    VR Screenplay · Production Assistance
    Marianela Sigotto
    2D Art Direction · Illustration
    Magalí Rostanzo
    2D Art Direction · Illustration · VR Art Assistance
    Manuela Alberti
    VR Art Direction
    Gastón Carballal
    Illustration
    Julieta Rocío Echeverria
    Illustration
    María del Pilar Slullitel
    Illustration Internship
    Guadalupe Sol Cubilla
    Illustration Internship
    Martina Acurso Bettiolo
    2D Animation Direction
    Juan Manuel Ferro
    2D Animation Assistant Director
    Alan Nahuel Ares
    2D Animation
    Mariano Emanuel Marquez Pagnat
    2D Animation
    Matías Martinez Coronado
    2D Animation
    Azul Laranga
    2D Animation
    Cesar Barrangou
    2D Animation
    Luciano Fernández
    2D Animation
    Nicolas Matrella
    2D Animation
    Emiliano Doval
    2D Animation
    Florencia Palet
    2D Animation
    Juan Demauricio
    2D Animation · TouchDesigner Prototyping
    Lourdes Tucuna
    2D Prototype Animation Direction
    Pablo Toulouse
    2D Prototype Animation
    Gabriel Garcia Puppo
    2D Prototype Animation
    Ezequiel Facci
    2D Prototype Animation
    Luis Gómez
    2D Animation Quality Control
    Mathias Maciel
    Lead 3D VR Technical Artist
    Lucio Anselmi
    3D VR Generalist
    Nicolas Galaz
    3D VR Technical Artist
    Gabriel Krausz
    3D VR Modeling
    Octavio Uriel Elia
    3D VR Modeling
    Juan Sergio Laguens
    3D VR Modeling
    Lucia Criscuolo
    3D Animation Direction · VR Rigging
    Hernán Pablo Eduardo Fernández
    3D VR Animation
    Pablo Martín Fernández
    3D VR Animation
    Marcelo Ovelar
    3D VR Animation
    Valentin Svevo
    Programming & Interactivity
    Carlos Mauricio Gomez Castagnola
    Unreal VR Programming
    Alejandro Daniel Encina
    Unreal VR Programming
    Francisco Matellan
    Unreal VR Programming
    Gabriel De La Cruz
    Final Video Prototyping · Archival Material Restoration
    Martín Bielinsky
    Technical Video Assistance
    Nicolas Salguero
  • Studio Mc Guire
    Conceptual mockup design
    Davy and Kristin McGuire
  • Social Media
    Stroke 114
    Advertising Campaign Direction
    Nicolás Pimentel
    Creative Director
    Francisco Olivera
    Art Director
    Fernando Frontiñan
    Copywriter
    Tomás Wilhelm
    Website
    Maria Beatriz Berrocal
  • New Sock - Leskian
    General Direction and Production
    Damián Kirzner
    Executive Production and CFO
    Gonzalo Armendares
    Legal
    Diego Garazzi
    User Experience Design
    Belén Santa-Olalla
    Musical Direction
    Federico Vilas
    Sound Design
    Néstor Stazzoni
    Lighting Design
    Sergio Gracia
    Voice
    Peto Menahem
    Head of Communication, Logbook and Documentary Filmmaking
    Fernando Collazo
    Press
    María Calatayud
    Sculpture Design
    Juan Riera
    Sculpture Production
    Juan Del Prado
    Visual Brand Identity
    Martín Lehman
    Quino and Mafalda Research
    Judith Gociol
    Final Video Production
    Luis Barros, Guido Farji, Belen Mora
    Graphic Design for Set Design
    Florencia Longo Brea
    Administration
    Yanila Ghio
  • Kuarzo Argentina
    Coproduction Coordination
    Sebastián Milstein
    Production
    Gabriela Canale
    Commercial Production
    Fernando Falce / Maxi Burlet
  • CrashBand
    Technical Production Manager
    Andrés Gaudenzi
    Project Manager
    Carmen Robledillo
    Artistic Coordinator
    Javier Pironi
    Executive Producer and Logistics
    Andrea Donato
    Field Manager
    José Luis Cárdenas
  • Wonderline Studio
    Art Direction and Set Design
    José Ponce Aragón
    Set Decoration
    Betania Rabino
    Scenographic Technical Development
    Federico Álvarez
  • 360 Reality
    Creative & Technical Direction · Executive Production
    Damián Turkieh
    Assistant Director · Production Management
    Micaela Di Pompo
    Assistant Director · Post-production Management
    Facundo Ariel Pippia
    Production Assistance
    Katherine Fretes
    VR Screenplay · Production Assistance
    Marianela Sigotto
    2D Art Direction · Illustration
    Magalí Rostanzo
    2D Art Direction · Illustration · VR Art Assistance
    Manuela Alberti
    VR Art Direction
    Gastón Carballal
    Illustration
    Julieta Rocío Echeverria
    Illustration
    María del Pilar Slullitel
    Illustration Internship
    Guadalupe Sol Cubilla
    Illustration Internship
    Martina Acurso Bettiolo
    2D Animation Direction
    Juan Manuel Ferro
    2D Animation Assistant Director
    Alan Nahuel Ares
    2D Animation
    Mariano Emanuel Marquez Pagnat
    2D Animation
    Matías Martinez Coronado
    2D Animation
    Azul Laranga
    2D Animation
    Cesar Barrangou
    2D Animation
    Luciano Fernández
    2D Animation
    Nicolas Matrella
    2D Animation
    Emiliano Doval
    2D Animation
    Florencia Palet
    2D Animation
    Juan Demauricio
    2D Animation · TouchDesigner Prototyping
    Lourdes Tucuna
    2D Prototype Animation Direction
    Pablo Toulouse
    2D Prototype Animation
    Gabriel Garcia Puppo
    2D Prototype Animation
    Ezequiel Facci
    2D Prototype Animation
    Luis Gómez
    2D Animation Quality Control
    Mathias Maciel
    Lead 3D VR Technical Artist
    Lucio Anselmi
    3D VR Generalist
    Nicolas Galaz
    3D VR Technical Artist
    Gabriel Krausz
    3D VR Modeling
    Octavio Uriel Elia
    3D VR Modeling
    Juan Sergio Laguens
    3D VR Modeling
    Lucia Criscuolo
    3D Animation Direction · VR Rigging
    Hernán Pablo Eduardo Fernández
    3D VR Animation
    Pablo Martín Fernández
    3D VR Animation
    Marcelo Ovelar
    3D VR Animation
    Valentin Svevo
    Programming & Interactivity
    Carlos Mauricio Gomez Castagnola
    Unreal VR Programming
    Alejandro Daniel Encina
    Unreal VR Programming
    Francisco Matellan
    Unreal VR Programming
    Gabriel De La Cruz
    Final Video Prototyping · Archival Material Restoration
    Martín Bielinsky
    Technical Video Assistance
    Nicolas Salguero
  • Studio Mc Guire
    Conceptual mockup design
    Davy and Kristin McGuire
  • Social Media
    Stroke 114
    Advertising Campaign Direction
    Nicolás Pimentel
    Creative Director
    Francisco Olivera
    Art Director
    Fernando Frontiñan
    Copywriter
    Tomás Wilhelm
    Website
    Maria Beatriz Berrocal
Produced by New Sock and Kuarzo. Developed by Leskian. Associate producer: Crashband
© 2026 New Sock S.A. · Exclusive license of the Lavado Family · All rights reserved. New Sock S.A. and Leskian are the exclusive and global licensees of the Mafalda Immersive experience. Contact for international bookings: mafaldainmersivamundial@gmail.com
New Sock Socials
Contact
info@newsock.com.ar
Immersive Mafalda Socials
Contact
mafaldainmersiva@gmail.com
© 2026 New Sock S.A. · Exclusive license of the Lavado Family · All rights reserved. New Sock S.A. and Leskian are the exclusive and global licensees of the Mafalda Immersive experience. Contact for international bookings: mafaldainmersivamundial@gmail.com

All of that
which you read, now live it

October 2026

Recoleta Cultural Center, Junín 1930, City of Buenos Aires (CABA)
Google Maps

All of that
which you read, now live it

October 2026

Recoleta Cultural Center, Junín 1930, City of Buenos Aires (CABA)
Google Maps

All of that
which you read, now live it

October 2026

Recoleta Cultural Center, Junín 1930, City of Buenos Aires (CABA)
Google Maps
The Experience

Everything that was once paper and ink now comes to life with color, volume, and sound. And you can experience it.

Everything that was once paper and ink now comes to life with color, volume, and sound. And you can experience it.

Mafalda Immersive is an entertainment experience for all ages that takes you inside her universe. For 60 minutes, you will explore 1,300 m² divided into 13 rooms designed to activate all your senses: set designs and volumetric sculptures, 360° projections with surround sound, multi-user virtual reality, interactive touch screens, and original music composed for the experience.

A playful and fantasy world created to revive Quino's universe. 
You walk through her bedroom, pass by Manolo's grocery store, and wander through her city. The smells, the textures, the sounds all around you. You are right there with Mafalda.
Mafalda Immersive is an entertainment experience for all ages that takes you inside her universe. For 60 minutes, you will wander through 1,300 m² divided into 13 rooms designed to activate all your senses: set designs and volumetric sculptures, 360° projections with surround sound, multi-user virtual reality, interactive touch screens, and original music composed for the experience.

A playful and fantasy world created to relive Quino's universe. 
You walk through her room, space out in her school, explore her city. The smells, the textures, the sounds around you. You are right there with Mafalda.
Mafalda Immersive is an entertainment experience for all ages that takes you inside her universe. For 60 minutes, you will explore 1,300 m² divided into 13 rooms designed to activate all your senses: set designs and volumetric sculptures, 360° projections with surround sound, multi-user virtual reality, interactive touch screens, and original music composed for the experience.

A playful and fantasy world created to revive Quino's universe. 
You walk through her bedroom, pass by Manolo's grocery store, and wander through her city. The smells, the textures, the sounds all around you. You are right there with Mafalda.
Who is the experience for?

For those who want to meet Mafalda again.

For those who are about to discover her for the first time.

To share as a family.

Each generation finds its own way of experiencing it in this experience.

The concept

Mafalda was always universal. Her questions cross generations, cultures, and languages. What Quino drew remains one of the most lucid and moving perspectives on what it means to be human.

Mafalda Immersive was born out of a need: to connect Mafalda with new generations. And it also arose from a question, which turned it into a project: what would happen if that universe could be inhabited? The answer is a living, sensory, and shared entertainment experience where Quino's work meets the languages that technology makes possible today.
A world-scale project that has its premiere at the Centro Cultural Recoleta in Buenos Aires, one of the most emblematic spaces in Latin America, from where it will begin its international tour. Mafalda always belonged to the world. Now the world will be able to enter her.
The concept

Mafalda was always universal. Her questions cross generations, cultures, and languages. What Quino drew remains one of the most lucid and moving perspectives on what it means to be human.

Mafalda Immersive was born out of a need: to connect Mafalda with new generations. And it also arose from a question, which turned it into a project: what would happen if that universe could be inhabited? The answer is a living, sensory, and shared entertainment experience where Quino's work meets the languages that technology makes possible today.
A world-scale project that has its premiere at the Recolleta Cultural Center of Buenos Aires, one of Latin America's most emblematic spaces, and from there begins its international tour. Mafalda has always belonged to the world. Now, the world will be able to step inside her.
The concept

Mafalda was always universal. Her questions cross generations, cultures, and languages. What Quino drew remains one of the most lucid and moving perspectives on what it means to be human.

Mafalda Immersive was born out of a need: to connect Mafalda with new generations. And it also arose from a question, which turned it into a project: what would happen if that universe could be inhabited? The answer is a living, sensory, and shared entertainment experience where Quino's work meets the languages that technology makes possible today.
A world-scale project that has its premiere at the Centro Cultural Recoleta in Buenos Aires, one of the most emblematic spaces in Latin America, from where it will begin its international tour. Mafalda always belonged to the world. Now the world will be able to enter her.
The project

Mafalda Immersive is a project built with the utmost respect for the original work and with the exclusive endorsement of Quino's family.

Recognized with the Orillas Nuevas (New Shores) award from the Institut Français d’Argentine (IFA), in collaboration with the Williams Foundation and the Medifé Foundation.
Produced by New Sock and Kuarzo. Developed by Leskian. Associate producer: Crashband
The project

Mafalda Immersive is a project built with the utmost respect for the original work and with the exclusive endorsement of Quino's family.

Recognized with the Orillas Nuevas (New Shores) award from the Institut Français d’Argentine (IFA), in collaboration with the Williams Foundation and the Medifé Foundation.
Produced by New Sock and Kuarzo. Developed by Leskian. Associate producer: Crashband
The project

Mafalda Immersive is a project built with the utmost respect for the original work and with the exclusive endorsement of Quino's family.

Recognized with the Orillas Nuevas (New Shores) award from the Institut Français d’Argentine (IFA), in collaboration with the Williams Foundation and the Medifé Foundation.
Produced by New Sock and Kuarzo. Developed by Leskian. Associate producer: Crashband
How to get there?

If you are looking for Mafalda's house, they moved to Recoleta

Recoleta Cultural Center, Junín 1930, City of Buenos Aires (CABA)
Subway Line H (Las Heras or Facultad de Derecho station), Buenos Aires Bus, and more than 20 bus lines passing through the area, including lines: 10, 17, 37, 38, 41, 59, 60, 61, 62, 67, 92, 93, 95, 101, 102, 108, 118, 124, and 130
Come on, come here!
Google Maps
How to get there?

If you are looking for Mafalda's house, they moved to Recoleta

Recoleta Cultural Center, Junín 1930, City of Buenos Aires (CABA)
Subway Line H (Las Heras or Facultad de Derecho station), and more than 20 bus lines that pass through the area, lines 10, 17, 37, 38, 41, 59, 60, 61, 62, 67, 92, 93, 95, 101, 102, 108, 118, 124, and 130
Come on, come here!
Google Maps
How to get there?

If you are looking for Mafalda's house, they moved to Recoleta

Recoleta Cultural Center, Junín 1930, City of Buenos Aires (CABA)
Subway Line H (Las Heras or Facultad de Derecho station), Buenos Aires Bus, and more than 20 bus lines passing through the area, including lines: 10, 17, 37, 38, 41, 59, 60, 61, 62, 67, 92, 93, 95, 101, 102, 108, 118, 124, and 130
Come on, come here!
Google Maps

Corporate Experiences

We create high-end and exclusive experiences aimed at strengthening client relationships and motivating employees in the setting of the most anticipated immersive exhibition of the year.
Contact: mafaldainmersiva@gmail.com

How does it work?

We designed three programs to transform the visit into an exclusive experience for the guests. Each proposal consists of three strategic phases, with a scalable production level.
See more

Corporate Experiences

We create high-end and exclusive experiences aimed at strengthening client relationships and motivating employees in the setting of the most anticipated immersive exhibition of the year.
Contact: mafaldainmersiva@gmail.com

How does it work?

We designed three programs to transform the visit into an exclusive experience for the guests. Each proposal consists of three strategic phases, with a scalable production level.
See more

Corporate Experiences

We create high-end and exclusive experiences aimed at strengthening client relationships and motivating employees in the setting of the most anticipated immersive exhibition of the year.
Contact: mafaldainmersiva@gmail.com

How does it work?

We designed three programs to transform the visit into an exclusive experience for the guests. Each proposal consists of three strategic phases, with a scalable production level.
See more

School visits.

A special group tour designed to experience Mafalda as a community. Inquire about prices for school visits.
Contact: mafaldainmersiva@gmail.com

School visits.

A special group tour designed to experience Mafalda as a community. Inquire about prices for school visits.
Contact: mafaldainmersiva@gmail.com

School visits.

A special group tour designed to experience Mafalda as a community. Inquire about prices for school visits.
Contact: mafaldainmersiva@gmail.com
Credits

Our Team

Our Team

Damián Kirzner

Damián Kirzner

Director and General Producer
Director and General Producer
He is one of the leading figures in immersive narratives and extended realities (XR) in Latin America. With a degree in Social Communication (UBA), his career in media and entertainment spans over 35 years. He was the Artistic Manager of Ideas del Sur and Promofilm, and the first content director of LN+.
He is one of the leading figures in immersive narratives and extended realities (XR) in Latin America. With a degree in Social Communication (UBA), his career in media and entertainment spans over 35 years. He was the Artistic Manager of Ideas del Sur and Promofilm, and the first content director of LN+.
In television, he created and produced titles that defined an era: Sorpresa y Media, Fugitivos, Ardetroya, Padres e Hijos, Okupas, and Juana y sus Hermanas. In fiction, he worked alongside renowned directors such as Fabián Bielinsky, Bruno Stagnaro, Eliseo Subiela, Pablo Fisherman, and Juan José Jusid. He was selected as the Young Creative Entrepreneur for Argentina by the British Council of the United Kingdom and is a finalist for the Digital Emmy Awards. In 2014, he founded Mediamorfosis, the most influential Latin American new media festival in the region, with 30 editions across 9 countries.
In television, he created and produced titles that defined an era: Sorpresa y Media, Fugitivos, Ardetroya, Padres e Hijos, Okupas, and Juana y sus Hermanas. In fiction, he worked alongside renowned directors such as Fabián Bielinsky, Bruno Stagnaro, Eliseo Subiela, Pablo Fisherman, and Juan José Jusid. He was selected as the Young Creative Entrepreneur for Argentina by the British Council of the United Kingdom and is a finalist for the Digital Emmy Awards. In 2014, he founded Mediamorfosis, the most influential Latin American new media festival in the region, with 30 editions across 9 countries.
With Immersive Mafalda, Damián Kirzner brings all of that experience to his most personal project: bringing the universe of Argentina's most beloved character to life.
With Immersive Mafalda, Damián Kirzner brings all of that experience to his most personal project: bringing the universe of Argentina's most beloved character to life.
  • New Sock - Leskian
    General Direction and Production
    Damián Kirzner
    Executive Production and CFO
    Gonzalo Armendares
    Legal
    Diego Garazzi
    User Experience Design
    Belén Santa-Olalla
    Musical Direction
    Federico Vilas
    Sound Design
    Néstor Stazzoni
    Lighting Design
    Sergio Gracia
    Voice
    Peto Menahem
    Head of Communication, Logbook and Documentary Filmmaking
    Fernando Collazo
    Press
    María Calatayud
    Sculpture Design
    Juan Riera
    Sculpture Production
    Juan Del Prado
    Visual Brand Identity
    Martín Lehman
    Quino and Mafalda Research
    Judith Gociol
    Final Video Production
    Luis Barros, Guido Farji, Belen Mora
    Graphic Design for Set Design
    Florencia Longo Brea
    Administration
    Yanila Ghio
  • Kuarzo Argentina
    Coproduction Coordination
    Sebastián Milstein
    Production
    Gabriela Canale
    Commercial Production
    Fernando Falce / Maxi Burlet
  • CrashBand
    Technical Production Manager
    Andrés Gaudenzi
    Project Manager
    Carmen Robledillo
    Artistic Coordinator
    Javier Pironi
    Executive Producer and Logistics
    Andrea Donato
    Field Manager
    José Luis Cárdenas
  • Wonderline Studio
    Art Direction and Set Design
    José Ponce Aragón
    Set Decoration
    Betania Rabino
    Scenographic Technical Development
    Federico Álvarez
  • 360 Reality
    Creative & Technical Direction · Executive Production
    Damián Turkieh
    Assistant Director · Production Management
    Micaela Di Pompo
    Assistant Director · Post-production Management
    Facundo Ariel Pippia
    Production Assistance
    Katherine Fretes
    VR Screenplay · Production Assistance
    Marianela Sigotto
    2D Art Direction · Illustration
    Magalí Rostanzo
    2D Art Direction · Illustration · VR Art Assistance
    Manuela Alberti
    VR Art Direction
    Gastón Carballal
    Illustration
    Julieta Rocío Echeverria
    Illustration
    María del Pilar Slullitel
    Illustration Internship
    Guadalupe Sol Cubilla
    Illustration Internship
    Martina Acurso Bettiolo
    2D Animation Direction
    Juan Manuel Ferro
    2D Animation Assistant Director
    Alan Nahuel Ares
    2D Animation
    Mariano Emanuel Marquez Pagnat
    2D Animation
    Matías Martinez Coronado
    2D Animation
    Azul Laranga
    2D Animation
    Cesar Barrangou
    2D Animation
    Luciano Fernández
    2D Animation
    Nicolas Matrella
    2D Animation
    Emiliano Doval
    2D Animation
    Florencia Palet
    2D Animation
    Juan Demauricio
    2D Animation · TouchDesigner Prototyping
    Lourdes Tucuna
    2D Prototype Animation Direction
    Pablo Toulouse
    2D Prototype Animation
    Gabriel Garcia Puppo
    2D Prototype Animation
    Ezequiel Facci
    2D Prototype Animation
    Luis Gómez
    2D Animation Quality Control
    Mathias Maciel
    Lead 3D VR Technical Artist
    Lucio Anselmi
    3D VR Generalist
    Nicolas Galaz
    3D VR Technical Artist
    Gabriel Krausz
    3D VR Modeling
    Octavio Uriel Elia
    3D VR Modeling
    Juan Sergio Laguens
    3D VR Modeling
    Lucia Criscuolo
    3D Animation Direction · VR Rigging
    Hernán Pablo Eduardo Fernández
    3D VR Animation
    Pablo Martín Fernández
    3D VR Animation
    Marcelo Ovelar
    3D VR Animation
    Valentin Svevo
    Programming & Interactivity
    Carlos Mauricio Gomez Castagnola
    Unreal VR Programming
    Alejandro Daniel Encina
    Unreal VR Programming
    Francisco Matellan
    Unreal VR Programming
    Gabriel De La Cruz
    Final Video Prototyping · Archival Material Restoration
    Martín Bielinsky
    Technical Video Assistance
    Nicolas Salguero
  • Studio Mc Guire
    Conceptual mockup design
    Davy and Kristin McGuire
  • Social Media
    Stroke 114
    Advertising Campaign Direction
    Nicolás Pimentel
    Creative Director
    Francisco Olivera
    Art Director
    Fernando Frontiñan
    Copywriter
    Tomás Wilhelm
    Website
    Maria Beatriz Berrocal
  • New Sock - Leskian
    General Direction and Production
    Damián Kirzner
    Executive Production and CFO
    Gonzalo Armendares
    Legal
    Diego Garazzi
    User Experience Design
    Belén Santa-Olalla
    Musical Direction
    Federico Vilas
    Sound Design
    Néstor Stazzoni
    Lighting Design
    Sergio Gracia
    Voice
    Peto Menahem
    Head of Communication, Logbook and Documentary Filmmaking
    Fernando Collazo
    Press
    María Calatayud
    Sculpture Design
    Juan Riera
    Sculpture Production
    Juan Del Prado
    Visual Brand Identity
    Martín Lehman
    Quino and Mafalda Research
    Judith Gociol
    Final Video Production
    Luis Barros, Guido Farji, Belen Mora
    Graphic Design for Set Design
    Florencia Longo Brea
    Administration
    Yanila Ghio
  • Kuarzo Argentina
    Coproduction Coordination
    Sebastián Milstein
    Production
    Gabriela Canale
    Commercial Production
    Fernando Falce / Maxi Burlet
  • CrashBand
    Technical Production Manager
    Andrés Gaudenzi
    Project Manager
    Carmen Robledillo
    Artistic Coordinator
    Javier Pironi
    Executive Producer and Logistics
    Andrea Donato
    Field Manager
    José Luis Cárdenas
  • Wonderline Studio
    Art Direction and Set Design
    José Ponce Aragón
    Set Decoration
    Betania Rabino
    Scenographic Technical Development
    Federico Álvarez
  • 360 Reality
    Creative & Technical Direction · Executive Production
    Damián Turkieh
    Assistant Director · Production Management
    Micaela Di Pompo
    Assistant Director · Post-production Management
    Facundo Ariel Pippia
    Production Assistance
    Katherine Fretes
    VR Screenplay · Production Assistance
    Marianela Sigotto
    2D Art Direction · Illustration
    Magalí Rostanzo
    2D Art Direction · Illustration · VR Art Assistance
    Manuela Alberti
    VR Art Direction
    Gastón Carballal
    Illustration
    Julieta Rocío Echeverria
    Illustration
    María del Pilar Slullitel
    Illustration Internship
    Guadalupe Sol Cubilla
    Illustration Internship
    Martina Acurso Bettiolo
    2D Animation Direction
    Juan Manuel Ferro
    2D Animation Assistant Director
    Alan Nahuel Ares
    2D Animation
    Mariano Emanuel Marquez Pagnat
    2D Animation
    Matías Martinez Coronado
    2D Animation
    Azul Laranga
    2D Animation
    Cesar Barrangou
    2D Animation
    Luciano Fernández
    2D Animation
    Nicolas Matrella
    2D Animation
    Emiliano Doval
    2D Animation
    Florencia Palet
    2D Animation
    Juan Demauricio
    2D Animation · TouchDesigner Prototyping
    Lourdes Tucuna
    2D Prototype Animation Direction
    Pablo Toulouse
    2D Prototype Animation
    Gabriel Garcia Puppo
    2D Prototype Animation
    Ezequiel Facci
    2D Prototype Animation
    Luis Gómez
    2D Animation Quality Control
    Mathias Maciel
    Lead 3D VR Technical Artist
    Lucio Anselmi
    3D VR Generalist
    Nicolas Galaz
    3D VR Technical Artist
    Gabriel Krausz
    3D VR Modeling
    Octavio Uriel Elia
    3D VR Modeling
    Juan Sergio Laguens
    3D VR Modeling
    Lucia Criscuolo
    3D Animation Direction · VR Rigging
    Hernán Pablo Eduardo Fernández
    3D VR Animation
    Pablo Martín Fernández
    3D VR Animation
    Marcelo Ovelar
    3D VR Animation
    Valentin Svevo
    Programming & Interactivity
    Carlos Mauricio Gomez Castagnola
    Unreal VR Programming
    Alejandro Daniel Encina
    Unreal VR Programming
    Francisco Matellan
    Unreal VR Programming
    Gabriel De La Cruz
    Final Video Prototyping · Archival Material Restoration
    Martín Bielinsky
    Technical Video Assistance
    Nicolas Salguero
  • Studio Mc Guire
    Conceptual mockup design
    Davy and Kristin McGuire
  • Social Media
    Stroke 114
    Advertising Campaign Direction
    Nicolás Pimentel
    Creative Director
    Francisco Olivera
    Art Director
    Fernando Frontiñan
    Copywriter
    Tomás Wilhelm
    Website
    Maria Beatriz Berrocal
  • New Sock - Leskian
    General Direction and Production
    Damián Kirzner
    Executive Production and CFO
    Gonzalo Armendares
    Legal
    Diego Garazzi
    User Experience Design
    Belén Santa-Olalla
    Musical Direction
    Federico Vilas
    Sound Design
    Néstor Stazzoni
    Lighting Design
    Sergio Gracia
    Voice
    Peto Menahem
    Head of Communication, Logbook and Documentary Filmmaking
    Fernando Collazo
    Press
    María Calatayud
    Sculpture Design
    Juan Riera
    Sculpture Production
    Juan Del Prado
    Visual Brand Identity
    Martín Lehman
    Quino and Mafalda Research
    Judith Gociol
    Final Video Production
    Luis Barros, Guido Farji, Belen Mora
    Graphic Design for Set Design
    Florencia Longo Brea
    Administration
    Yanila Ghio
  • Kuarzo Argentina
    Coproduction Coordination
    Sebastián Milstein
    Production
    Gabriela Canale
    Commercial Production
    Fernando Falce / Maxi Burlet
  • CrashBand
    Technical Production Manager
    Andrés Gaudenzi
    Project Manager
    Carmen Robledillo
    Artistic Coordinator
    Javier Pironi
    Executive Producer and Logistics
    Andrea Donato
    Field Manager
    José Luis Cárdenas
  • Wonderline Studio
    Art Direction and Set Design
    José Ponce Aragón
    Set Decoration
    Betania Rabino
    Scenographic Technical Development
    Federico Álvarez
  • 360 Reality
    Creative & Technical Direction · Executive Production
    Damián Turkieh
    Assistant Director · Production Management
    Micaela Di Pompo
    Assistant Director · Post-production Management
    Facundo Ariel Pippia
    Production Assistance
    Katherine Fretes
    VR Screenplay · Production Assistance
    Marianela Sigotto
    2D Art Direction · Illustration
    Magalí Rostanzo
    2D Art Direction · Illustration · VR Art Assistance
    Manuela Alberti
    VR Art Direction
    Gastón Carballal
    Illustration
    Julieta Rocío Echeverria
    Illustration
    María del Pilar Slullitel
    Illustration Internship
    Guadalupe Sol Cubilla
    Illustration Internship
    Martina Acurso Bettiolo
    2D Animation Direction
    Juan Manuel Ferro
    2D Animation Assistant Director
    Alan Nahuel Ares
    2D Animation
    Mariano Emanuel Marquez Pagnat
    2D Animation
    Matías Martinez Coronado
    2D Animation
    Azul Laranga
    2D Animation
    Cesar Barrangou
    2D Animation
    Luciano Fernández
    2D Animation
    Nicolas Matrella
    2D Animation
    Emiliano Doval
    2D Animation
    Florencia Palet
    2D Animation
    Juan Demauricio
    2D Animation · TouchDesigner Prototyping
    Lourdes Tucuna
    2D Prototype Animation Direction
    Pablo Toulouse
    2D Prototype Animation
    Gabriel Garcia Puppo
    2D Prototype Animation
    Ezequiel Facci
    2D Prototype Animation
    Luis Gómez
    2D Animation Quality Control
    Mathias Maciel
    Lead 3D VR Technical Artist
    Lucio Anselmi
    3D VR Generalist
    Nicolas Galaz
    3D VR Technical Artist
    Gabriel Krausz
    3D VR Modeling
    Octavio Uriel Elia
    3D VR Modeling
    Juan Sergio Laguens
    3D VR Modeling
    Lucia Criscuolo
    3D Animation Direction · VR Rigging
    Hernán Pablo Eduardo Fernández
    3D VR Animation
    Pablo Martín Fernández
    3D VR Animation
    Marcelo Ovelar
    3D VR Animation
    Valentin Svevo
    Programming & Interactivity
    Carlos Mauricio Gomez Castagnola
    Unreal VR Programming
    Alejandro Daniel Encina
    Unreal VR Programming
    Francisco Matellan
    Unreal VR Programming
    Gabriel De La Cruz
    Final Video Prototyping · Archival Material Restoration
    Martín Bielinsky
    Technical Video Assistance
    Nicolas Salguero
  • Studio Mc Guire
    Conceptual mockup design
    Davy and Kristin McGuire
  • Social Media
    Stroke 114
    Advertising Campaign Direction
    Nicolás Pimentel
    Creative Director
    Francisco Olivera
    Art Director
    Fernando Frontiñan
    Copywriter
    Tomás Wilhelm
    Website
    Maria Beatriz Berrocal
Produced by New Sock and Kuarzo. Developed by Leskian. Associate producer: Crashband
© 2026 New Sock S.A. · Exclusive license of the Lavado Family · All rights reserved. New Sock S.A. and Leskian are the exclusive and global licensees of the Mafalda Immersive experience. Contact for international bookings: mafaldainmersivamundial@gmail.com
New Sock Socials
Contact
info@newsock.com.ar
Immersive Mafalda Socials
Contact
mafaldainmersiva@gmail.com
© 2026 New Sock S.A. · Exclusive license of the Lavado Family · All rights reserved. New Sock S.A. and Leskian are the exclusive and global licensees of the Mafalda Immersive experience. Contact for international bookings: mafaldainmersivamundial@gmail.com